Why Your Blog Posts Need More Visual Content?
Writing awesome content for your blog is essential to earn your readers’ trust and attention. But now, there is another overlooked element that can largely increase your blog traffic: the Design.
Our brains process images 60’000 times faster than text, it means readers are more likely to engage with your visuals than with your words.
Hence the rise and rise of the infographic which, at its best, transforms complex information into graphics that are both easy to grasp and visually appealing.
There are a lot of reasons to use Infographics, the most important are :
- Higher engagement : Articles with relevant images get 94% more total views than those without
- Highlight crucial data: In-post graphics are a good way to highlight the most important data points within an article. If there is something you really want your readers to see, you’re better off putting it into a mini infographic than the main post body (especially considering how most visitors read just 20% of a Web page on average)
- Get more shares: Pages with pictures see 50% more shares
- Create better post structure: In-post graphics are a great way to give better structure to your post by dividing the content into different sections—an oft-ignored benefit.
- More credibility: 67% of consumers consider detailed images to carry even more weight than customer ratings, reviews, and product descriptions.
Infographics are great, But…
Graphic designer is a profession and not everybody has the skill to create a blog post graphics from scratch. Although Community Managers are very creative and skilful, it is difficult to accumulate good writing skills, graphics or video. We are often faced with the urgent need to produce content to feed an article or post on social media.
You may also not have the budget to hire a Advertising agency nor a freelance designer every time you need a new header image for a blog post.
So what can you do ?
With Photoshop ? you can create astonished designs. But being familiar with the interface and understand the basic skills is not that easy.
How to make your blog Stand out in 2015?
Beginning of May, we had a training on Community Management. We discovered so many new tools with Clément Pellerin, but one, one was really outstanding, CANVA!
Honestly CANVA is a great tool to create your own infographics and you feel so proud afterwards 🙂 You can create quickly and with extreme ease attractive visuals to accompany your posts on social networks or to illustrate an article . You can rely on the backgrounds and the photos in the website image bank or use your own visuals. You will then have the possibility to make graphical changes and add titles or quotes with beautiful typographic effects . You can also add your own photos.
CANVA is a must , it is free but a paid version further enhances the possibilities. Basic, the site offers visual geared to different social networks profile image , cover photo, illustration post Facebook, Twitter, Instagram , collage, blog post illustration, newsletter.
If you needed try yet, I can really recommend it CANVA.
Here are several online tools, free or with a free entry-level offering.
Venngage is a great tool for creating and publishing infographics because it’s so simple and easy to use. You can choose from templates, themes, and hundreds of charts and icons as well as uploading your own images and backgrounds, or customize a theme to suit your brand. You can animate them too!
Piktochart is an infographic and presentation tool enabling you to turn boring data into engaging infographics with just a few clicks. Piktochart’s customizable editor lets you do things like modify colour schemes and fonts, insert pre-loaded graphics and upload basic shapes and images. Its grid lined templates also make it easy to align graphical elements and resize images proportionally. There’s a free version offering three basic themes, while a pro account costs $29 per month or $169 for a year.
Fiverr is a company where you can buy infographics for $5 based on what you need. You browse on they website, select one, make the changes you want and then you buy it. Very handy as well.
Last but not least, I couldn’t avoid to talk about Victor’s favorite!! Which is of course not as nice as the other Infographics, but very funny!
Captions can help you turn almost any image into one that is relevant to the piece of content you are writing. The best part is people love them! It always resulted in a lot of pins.
Have fun testing the infographic, maybe after LEGRANDJD will start making videos!